Hoppy Place
Branding Project
The objective was to create and design a brand’s identity and products or services they may sell. One of my favorite things to do is sample different types of brews from independent breweries or restaurants, and that is how the idea of Hoppy Place was born. Creating a fun and vibrant brand while also trying to ensure it was appealing to the masses proved to be a challenge, but through the process the challenge proved to create wonderful results. Check out the final results and process on how it was created below!
EARLY BEGINNINGS
When entering the sketching phase, I knew that I wanted to evoke a feeling of happiness in whatever word or pictorial mark I created. This is where the idea of combing an aluminum can tab and the mouth of aluminum cans into a globally-recognizable image of a smiley face. Working these two elements together finally started to make sense in the digital process.
SKETCHING IT OUT
After sketching out my first ideas, I took to creating them digitally. Including parts of the design such as pictorial marks along with the word marks. This stage was also used to discover the typography of the brand as well.
INITIAL DESIGNS
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The colors of Hoppy Place are meant to evoke emotion. Going with a spin on the primary colors create familiarity, joy, and vibrance to the overall experience of the brand. Each product has it’s own color palette meant to correspond with the flavoring, ensuring understanding of the drink, familiarity, and a fresh spin on typical design.
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The Hoppy Place pictorial mark derives from a can tab. The idea of the mark is to evoke happiness by employing a “smile” aspect to the tab. The wordmark uses the pictorial mark as a letterform. This logo hopes to evoke a sense of playfulness and youthfulness to the brand.
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Hoppy Place aims to bring a fun and creative taste to any get together. Expanding your taste buds and getting out of your comfort zone is what this The Hoppy Place is all about. Creating a vibrant drinking experience is the reason The Hoppy Place was created in hopes to bring a smile to faces across the country.
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Transparency, creativity, taste, community, positivity